JOURNAL OF MARKETING  
ISSN: 0022-2429    Frecuencia: 4   Formato: Impresa


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8 artículos asociados 
Volumen 76 Número 6 Parte 0 Año 2012

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
Jeroen Schepers, Tomas Falk, Ko de Ruyter, Ad de Jong, Maik Hammerschmidt
Pág. 1 - 20  

Beyond the ¿Like¿ Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
Rebecca Walker Naylor, Cait Poynor Lamberton, Patricia M. West
Pág. 105 - 120  

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
Chi Kin (Bennett) Yim, Kimmy Wa Chan, Simon S.K. Lam
Pág. 121 - 140  

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Valentyna Melnyk, Kristina Klein, Franziska Völckner
Pág. 21 - 37  

Mapping the Play of Organizational Identity in Foreign Market Adaptation
Julien Cayla, Lisa Peñaloza
Pág. 38 - 54  

How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
Markus Giesler
Pág. 55 - 68  

Employees' Decision Making in the Face of Customers' Fuzzy Return Requests
Sijun Wang, Sharon E. Beatty, Jeanny Liu
Pág. 69 - 86  

Creating Major Innovations with Customers: Insights from Small and Young Technology Firms
Nicole E. Coviello, Richard M. Joseph
Pág. 87 - 104