JOURNAL OF MARKETING RESEARCH  
ISSN: 0022-2437    Frecuencia: 4   Formato: Impresa


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11 artículos asociados 
Volumen 49 Número 5 Parte 0 Año 2012

Competition in a Status Goods Market
Dmitri Kuksov and Ying Xie
 

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Andrew T. Stephen and Jeff Galak
 

Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets
Hernan A. Bruno, Hai Che, and Shantanu Dutta
 

Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem
Yuxin Chen and Joel H. Steckel
 

Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior
Lea Dunn and Darren W. Dahl
 

The Market Valuation of Outsourcing New Product Development
Néomie Raassens, Stefan Wuyts, and Inge Geyskens
 

A Reference Price Theory of the Endowment Effect
Ray Weaver and Shane Frederick
 

The Influence of Price Presentation Order on Consumer Choice
Kwanho Suk, Jiheon Lee, and Donald R. Lichtenstein
 

The Effect of Location on Price Estimation: Understanding Number¿Location and Number¿Order Associations
Fengyan Cai, Hao Shen, and Michael K. Hui
 

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection
Sunghoon Kim, Duncan K.H. Fong, and Wayne S. Desarbo
 

Misresponse to Reversed and Negated Items in Surveys: A Review
Bert Weijters and Hans Baumgartner