MIT SLOAN MANAGEMENT REVIEW  
ISSN: 1532-9194    Frecuencia: 4   Formato: Impresa


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24 artículos asociados 
Volumen 54 Número 1 Parte 0 Año 2012

What Matters Most in Internet Retailing
David R. Bell, Jeonghye Choi and Leonard Lodish
 

The Benefits of Combining Data With Empathy
Ritu Agarwal and Peter Weill
 

How `Big Data¿ Is Different
Thomas H. Davenport, Paul Barth and Randy Bean
 

Innovating With Analytics
David Kiron, Pamela Kirk Prentice and Renee Boucher Ferguson
 

Increasing the ROI of Social Media Marketing
V. Kumar and Rohan Mirchandani
 

WHY BOARDS NEED TO CHANGE
¿ Edward E. Lawler III and Christopher G. Worley
 

THE GAP BETWEEN THE VISION FOR MARKETING AND REALITY
Philip Kotler, Bobby J. Calder, Edward C. Malthouse and Peter J. Korsten
 

THE ROLE OF THE CHIEF STRATEGY OFFICER
Taman H. Powell and Duncan N. Angwin
 

HOW TO COMPETE IN CHINA¿S E-COMMERCE MARKET
Xin Wang and Z. Justin Ren
 

DRIVING GROWTH AND EMPLOYMENT THROUGH LOGISTICS
Yossi Sheffi
 

HOW DISRUPTIVE WILL INNOVATIONS FROM EMERGING MARKETS BE?
Constantinos C. Markides
 

THE MESSY BUSINESS OF MANAGEMENT
Ian I. Mitroff, Can M. Alpaslan and Richard O. Mason
 

Making Mergers Work
Hamid Bouchikhi and John R. Kimberly
 

The Key to Social Media Success Within Organizations
Quy Huy and Andrew Shipilov
 

Amoeba Management: Lessons From Japan¿s Kyocera
Ralph W. Adler and Toshiro Hiromoto
 

Why Kraft Foods Cares About Fair Trade Chocolate
Chris McGrath (Kraft Foods), interviewed by Nina Kruschwitz
 

How Finding ¿Exceptions¿ Can Jump Start Your Social Initiative
John Hagel (Deloitte Center for the Edge), interviewed by David Kiron
 

Do You Need a Data Dictator?
Jeanne Ross (MIT Sloan), interviewed by David Kiron and Renee Boucher Ferguson
 

Risky Business: How Data Analytics Can Help
Kathleen Long (Montage Analytics), interviewed by Renee Boucher Ferguson
 

How an ¿Abundance Mentality¿ and a CEO¿s Fierce Resolve Kickstarted CSR at Campbell Soup
Douglas R. Conant (former CEO, Campbell Soup Company), interviewed by Nina Kruschwitz
 

SAP¿s Expansive Social Media Strategy
Mark Yolton (SAP), interviewed by David Kiron
 

Dell¿s Innovations in Sustainable Packaging
Dell¿s Innovations in Sustainable Packaging
 

The Uh-Oh Factor: Fundamental Shifts From Social Business and What To Do About It
Phil Fernandez (Marketo), interviewed by Renee Boucher Ferguson
 

Changing Business Models to Change the World
Paul Murphy (Valid Nutrition) with Nina Kruschwitz