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Alfonz Lawrenz Kilay, Bachtiar H. Simamora and Danang Pinardi Putra
The digitalization of micro, small, and medium enterprises (MSMEs) is important, considering the many associated benefits. Indonesia, through the government?s direction, has begun to develop digitalization through the introduction of e-payment and e-comm...
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Sumaryanto Sumaryanto,Erni Widajanti
Pág. 382 - 397
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and inc...
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Lavinia Javier Cueto, April Faith Deleon Frisnedi, Reynaldo Baculio Collera, Kenneth Ian Talosig Batac and Casper Boongaling Agaton
The spike in COVID-19 cases all over the world poses a massive impact on various sectors of society. The global economy is no exception, for it has been severely affected by the unprecedented public health crisis leading businesspeople to shutdown commer...
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A?bdul Fatach Ichwan,Siti Nursyamsiah
Pág. 32 - 42
This study aims to determine the effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance. The population in this study is the Micro, Small, and Medium Enterprise (MSME) in the Culinary Division at D.I. Yogyakar...
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Gema García-Piqueres, Ana-M. Serrano-Bedia and Marta Pérez-Pérez
This study, by the application of a linear regression by ordinary least squares (OLS), aimed to explore the relationships between knowledge management practices (KMP) and innovation outcomes (product, process, organizational, and commercial), and how the...
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