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Patria Laksamana
Pág. 22 - 28
This article aims to examine the mediating role of customer relationship in social media marketing. Its affect on purchase intention and brand loyalty is also analyzed. The conceptual model was tested in the context of retail banking. Data were collected...
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Nerio Ramón Olivar Urbina
Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte...
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Kae H. Ng,Chen Wang,Jeffrey B.H. Yap,Lincoln C. Wood,Sugindran Krisnan
AbstractPurpose: Problems identified in the motion picture production include quality aspect, industry networking, marketing and promotion, and domestic focus of creative development work.Design/methodology/approach: This article aims to develop a struct...
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May Yee Melissa Lau
Pág. 27 - 34
With fierce competition in transnational higher education (TNHE), marketing mix strategies should be adopted to attract students to study the transnational top-up degrees offered in Hong Kong. This research investigates the effects of service marketing m...
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Mariarosaria Lombardi and Marco Costantino
Food waste (FW) is always considered as one of the main challenges for the planet Earth in terms of ethical and social impacts as well as economic and environmental ones. In September 2015, the UN launched the Agenda for 2030 for sustainable development,...
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