Resumen
This study aims to investigate the effect of metaphorical content on e-participation in healthcare. With this objective, the study assesses the awareness and capability of e-participants to navigate through healthcare metaphors during their participation. Healthcare-related e-participation data were collected from the Twitter platform. Data analysis includes (i) awareness measurements by topic modelling and sentiment analysis and (ii) participation abilities by problem-based learning models. Findings show that a lack of effort to validate metaphors harms e-participation levels and awareness, resulting in a problematic health environment. Exploring metaphors in these intricate forums has the potential to enhance service delivery. Improving web service delivery requires valuable input from stakeholders on the application of metaphors in the health domain.