Resumen
We describe how statistical predictive models might play an expanded role in educational analytics by giving students automated, real-time information about what their current performance means for eventual success in eLearning environments. We discuss how an online messaging system might tailor information to individual students using predictive analytics. The proposed system would be data-driven and quantitative; e.g., a message might furnish the probability that a student will successfully complete the certificate requirements of a massive open online course. Repeated messages would prod underperforming students and alert instructors to those in need of intervention. Administrators responsible for accreditation or outcomes assessment would have ready documentation of learning outcomes and actions taken to address unsatisfactory student performance. The article?s brief introduction to statistical predictive models sets the stage for a description of the messaging system. Resources and methods needed to develop and implement the system are discussed.