Resumen
Megaproject social responsibility (MSR) is a critical factor regarding the sustainable delivery of megaprojects and MSR behavior to implement MSR. However, the questions of which factors effectively promote MSR behavior and how these factors work remain underexamined. Thus, this study aims to examine how the external institutional pressure and internal factors composed of relational behavior and pure altruistic values affect MSR behavior. On the basis of a conditional process analysis conducted on a set of survey data from various organizations involved in megaprojects in China, the results revealed that the higher the degree of mimetic pressure, the higher the degree of MSR behavior. Concurrently, relational behavior mediates the relationship between normative pressures and MSR behavior. Relational behavior also drives MSR behavior, and pure altruistic values moderate the relationships between institutional pressures and MSR behavior. These findings also provide practical suggestions for policymakers on the implementation and governance of MSR.