Resumen
Creativity is highly valued in all areas of life, and it must be supported in the academic environment for the future prosperity of all organizations. This is the primary source of creativity for practice. The research presented is based on answering the following questions: Are an organization?s members willing to increase their motivation if the organization?s motivational efforts improve? What elements in decision-making are used to support the creativity and motivation of the organization?s members? The paper proposes a novel taxonomy of decision-making factors influencing organizations? sustainable creativity based on linking the findings from the authors? surveys. Its application will lead to an improvement in the organizations? processes, especially in the process of education and knowledge generation. The sociological inquiry was used as the main data collection method. Other methods applied included content analysis, practical cases analysis, and comparison. Methods of mathematical-statistical analysis and deductive-inductive approach were used in the evaluation. This resulted in the confirmation of the impact of creative decision-making approaches by employees and managers on sustainable motivation and creativity in the organization. The taxonomy of decision-making factors for the support of sustainable creativity reflects the results of this original research combined with the findings summarized in the discussion.