Resumen
Despite the concrete evidence of human responsibilities with the ongoing environmental crisis, tangible changes toward low disaster-risk development models are slow in coming and delayed in implementation. This paper discusses the principles of geoethics underpinning flood risk reduction by analyzing the results of the EU project LIFE PRIMES (Preventing flooding RIsks by Making resilient communitiES). Through the administration of a questionnaire, issues of flood literacy, effective communication and individual responsibility concerning flood hazard and exposure were investigated. Directly engaging local communities, the LIFE PRIMES project appears to have increased citizens attention toward environmental ethics, thus providing an encouraging perspective for appropriate human?environment interaction.