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Katarina Njegic, Ines Djokic, Vesna Milanovic
Research Question: This paper investigates whether the Narver and Slater?s market orientation scale (MKTOR scale) is reliable, valid and applicable in the Serbian exporters? context. Motivation: Previous studies that examined the applicability of the MKT...
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Saeed Khodabakhshzadeh, Mohsen ZAYANDEHROODI, Seyyed Abdolmajid Jalaee ESFANDABADI
Pág. 58 - 72
Healthcare bubbles can cause instability in healthcare system. This study investigates the possibility of single and multiple healthcare bubbles in Iran healthcare market. We applied ADF, SADF and GSADF methods of Left-Tailed Augmented Dickey-Fuller to l...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Cheolho Yoon
The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adop...
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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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