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Graciele Tonial, Carlos Ricardo Rossetto
Pág. 23 - 42
The objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is ...
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Nurhazani Mohd Shariff,Azlan Zainol Abidin
Pág. 423 - 427
The needs of international migrant labors to fill in the shortages of labor in various sectors have created several advantages. Further, the employment of international migrant labors in tourism and hospitality industry presents a series of opportunities...
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Ebru Onurlubas
Pág. 31 - 40
In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market. Within this context, companies have started to us...
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M. Roberts-Lombard,L. Reynolds-de Bruin
AbstractA strong internal marketing strategy can be critical to achieving and sustaining a competitive advantage as well as driving organisational change and enhanced organisational performance. This study sought to determine the influence of internal ma...
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Diogo André PINTO
Pág. 31 - 36
The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a...
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