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Makmur Sujarwo,Farida Indriani
Pág. 339 - 349
This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data ...
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Ilhami Tuncer
Pág. 263 - 283
The COVID-19 pandemic has become a global problem with its rapid spread to almost the whole world, impacting many areas, especially health. Therefore, the negative climate created by this pandemic is likely to affect consumers? purchasing behavior. There...
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Yeyen Pratika,Salahudin Salahudin,Dicky Wisnu Usdek Riyanto,Titiek Ambarwati
Pág. in press
Due to the technology development, the digital payment is becoming more attractive to consumers. This type of payments provides an easy way for consumers to meet their needs. Pay later is currently one of the most attractive digital payments in Indonesia...
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I Made Sindhu Yoga,Ni Putu Silka Triami
Pág. in press
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerc...
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Sudirman Zaid
Pág. 12 - 18
This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the ...
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