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Frank Lozada-Contreras
Pág. 57 - 70
The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing. There is a debate in the literatur...
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Nerio Ramón Olivar Urbina
Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte...
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Nawari Nawari,Lina Auliya Ulfa
Pág. p.176 - 192
Permasalahan yang diketahui dalam penelitian ini berkaitan dengan konsumen yang mengeluh karena jika berbelanja harus datang ke toko tas Joyshop Babat. Pada tahun 2017 Toko Tas Joyshop membuka toko di digital melalui sosial media seperti Facebook, Instag...
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Roya bakhshinezhad shamami,Bahram Kheiry
Pág. 123 - 136
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales...
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Amandin Amandin
Pág. 35 - 47
Given how important the role of service quality is for the life of an organization or company to try to increase its potential, so that the quality and quantity of these services can compete or at least be able to keep up with the pace of competition in ...
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