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Hossam Deraz
Pág. 13 - 25
The way online consumers assess the value of advertisements on social networking sites (SNSs) is important to know, because it has been shown that value of these advertisements can influence consumers? behavior toward advertised products and brands. In t...
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Mahmoud Yasin,Lucía Porcu,Francisco Liébana-Cabanillas
Pág. 148 - 157
The aim of the present study is to analyze consumer intention to forward online company-generated content (CGC) from the retail banking sector via Facebook, the leading social network, based on a) the mediating effect of attitude to forwarding online CGC...
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Diva Artha Puspita Sari,Joshua Anenlie,Marvanico Tjokrosoeharto,Husjina H. Suljic
Pág. 118 - 136
Ongis travel is a tour operator which is located in Malang City, the hospitality that Ongis Travel offered as a guide to accompany your journey down the sights of interest in Malang City, East Java and beyond. Ongis Travel hope that visiting as a rarely ...
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Michael Yulianto,Abba Suganda Girsang,Reinert Yosua Rumagit
Electronic ticket (eticket) provider services are growing fast in Indonesia, makingthe competition between companies increasingly intense. Moreover, most of them have the sameservice or feature for serving their customers. To get back the feedback of the...
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Mohamed Wahba, Dalia Elmanadily
Pág. 1 - 5
Nowadays, networking within online social media platforms isn't just about swapping pictures and music, or discussing the trivial details of a night out, a TV show or a sporting event. Social media is increasingly becoming the space where professional li...
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