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Rekha Dahiya,Aparna Mishra
The present study aims to identify the potential deterrents of digital marketing communication while buying a car. Data was collected from 801 respondents from Delhi using area wise proportionate sampling. 75% of the respondents used at least one digital...
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R. Nagaraja,S. Girish
Pág. 200 - 204
The stages followed in buying decision process vary across the consumer group. The reason for this variation is due to the change in demographic features of the consumers, occupational changes, and knowledge derived through education, disposable income a...
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Corinne Nell, Jan Wiid
The physical brick and mortar retail environment has been the bastion of survival for retailers over the years. With the developments in technology and the changing shopping patterns of consumers, apparel retailers are facing competition from alternative...
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Xiaoqing Jing andJinhong Xie
Pág. 1354 - 1372
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C. Firer
AbstractIn this article the concept of never-buyers of consumer non-durables is discussed. The traditional Negative Binomial Distribution approach of Ehrenberg to the question is presented. Previously unpublished work carried out at the Graduate School o...
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