Emotional Branding and the Strategic Value of the Doppelg�nger Brand Image

Thompson

Craig J

Rindfleisch

Aric

Arsel

Zeynep

Resumen

No disponible

P�GINAS

pp. 50 - 64

N�MERO

Volumen: 70 N�mero: 1 Parte: 0 (2006)

MATERIAS

ADMINISTRACI�N

REVISTAS SIMILARES

International Journal of Research In Business and Social Science
South African Journal of Business Management
Integrated Journal of Business and Economics

Art�culos similares

EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, AND BRAND TRUST AND THEIR EFFECT ON LOYALTY ON HONDA MOTORCYCLE PRODUCT

Acceso

Nuruni Ika Kustini

The rising globalization era has demanded that the world should change from the old para- digms into the new one in every aspect, especially in marketing world. Nowadays, to win over the market share cannot not only do a business that relies on the funct... ver m�s

Revista: Journal of Economics, Business & Accountancy

Revistas destacadas

Acceso directo a los n�meros publicados en la revista Infrastructures

Infrastructures

Acceso directo a los n�meros publicados en la revista Informed Infraestructure

Informed Infraestructure

Acceso directo a los n�meros publicados en la revista BiT

Acceso directo a los n�meros publicados en la revista Revista de la Construcci�n

Revista de la Construcci�n

Ver todas las revistas disponibles