Inicio  /  JOURNAL OF MARKETING  /  Vol: 70 Núm: 1 Par: 0 (2006)  /  Artículo
ARTÍCULO
TITULO

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets

Min    
Sungwook    
Kalwani    
Manohar U    
Robinson    
William T    

Resumen

No disponible

 Artículos similares

       
 
Jelena Radojicic,Ognjen Radovic     Pág. 053 - 069
This paper examines the market efficiency of the most significant cryptocurrencies, Bitcoin and Ethereum. In the paper, we use several different tests to check the normality of return distribution, long-run correlation and heteroscedasticity of retu... ver más

 
Markus Niehaus, Katrin Hansen, Marian Mocan and Darius Barmayoun    
Companies operate in ever faster and more abruptly changing environments. Due to the global interconnectedness of markets and actors, changes in framework conditions often have impacts across industries and geographical borders and constantly present com... ver más

 
Mónica Monteiro, Álvaro Rosa, Adelaide Martins and Shital Jayantilal    
Grounded theory is an inductive research methodology aiming at the construction of new concepts or new theories able to explain emerging phenomena. The objective of this paper is to provide insights on the usage of grounded theory in management research.... ver más

 
Stevcho Mecheski,Irina Joldeska,Elena Koseska,Antonio Krstanoski,Darko Naumoski     Pág. 029 - 038
The insurance industry is facing the negative effects of inflation in the post-pandemic period. In addition to economic inflation, the insurance industry also faces the phenomenon of social inflation, i.e. abnormal growth of claims caused by various soci... ver más

 
Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira    
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)... ver más