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Richard Orozco and Philipp Grundmann
New business opportunities based on grassland and green fodder present a promising avenue to realize the transition towards a circular and sustainable bio-based economy. Yet, such potential remains largely untapped and grass-based products and businesses...
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António Cardoso, Auguste Paulauskaite, Hajar Hachki, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva and Galvão Meirinhos
In this study, Airbnb?s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship ...
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Nurlan Kurmanov, Mussa Niyazov, Baurzhan Tolysbayev, Kasya Kirdasinova, Dinara Mukhiyayeva, Assilbek Baidakov, Nazgul Syrlybayeva, Aizhan Satbayeva, Ulukbek Aliyev and Sagyngali Seitzhanov
The following paper explores the development of a statistically based index evaluating digitalization processes to assess the digital divide between the regions of Kazakhstan: resource-based (oil and gas) regions and regions where the service sector domi...
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Elena Gurgu,Ioana-Andreea Gurgu,Rocsana B. Manea Tonis
Pág. 208 - 235
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David Eshun Yawson
Pág. 50 - 62
The intense competition that small businesses encounter in business has elicited interventions and supports for small and medium enterprises (SMEs) to engage in marketing with cutting-edge consumer information which will enable them compete in their mark...
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