Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

Johnson

M. D. Selnes

Resumen

No disponible

P�GINAS

pp. 1 - 17

N�MERO

Volumen: 68 N�mero: 2 Parte: 0 (2004)

MATERIAS

ADMINISTRACI�N

REVISTAS SIMILARES

International Review of Management and Marketing
International Business & Economics Research Journal (IBER)
Journal of Business & Economics Research (JBER)

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