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JOURNAL OF MARKETING RESEARCH
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Vol: 42 Núm: 2 Par: 0 (2005)
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Artículo
ARTÍCULO
TITULO
The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Stephen M. Nowlis and Baba Shiv
Resumen
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PÁGINAS
NÚMERO
Volumen: 42 Número: 2 Parte: 0 (2005)
MATERIAS
ADMINISTRACIÓN
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IRA-International Journal of Management & Social Sciences
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