Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Pieters

R. Wedel

Resumen

No disponible

P�GINAS

pp. 36 - 50

N�MERO

Volumen: 68 N�mero: 2 Parte: 0 (2004)

MATERIAS

ADMINISTRACI�N

REVISTAS SIMILARES

Management
South African Journal of Business Management
International Review of Management and Marketing

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