Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 3 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

Understanding Firms'' Customer Satisfaction Information Usage

Morgan    
Neil A    
Anderson    
Eugene W    
Mittal    
Vikas    

Resumen

No disponible

 Artículos similares

       
 
Nkhulang T. Matsepe,Elma van der Lingen    
AbstractPurpose: The fourth industrial revolution (4IR) enables firms to leverage various emerging technologies to reduce operating costs, improve business efficiencies and gain competitive advantage. This article uncovers the determinants influencing em... ver más

 
Sanja Mitic, Branko Rakita     Pág. 37 - 46
Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of thi... ver más
Revista: Management

 
Aldo Alvarez-Risco, Shyla Del-Aguila-Arcentales, Marc A. Rosen and Jaime A. Yáñez    
The current study aims to validate and apply an instrument to assess the relationship between institutional support, technological literacy, and self-efficacy on the intention to participate in the Facebook Metaverse using social cognitive theory. We per... ver más

 
Sanjay Mathrani and Sara Diaa Eldin Ibrahim    
Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country?s global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products ... ver más

 
Sunardi Sunardi,Theresia Woro Damayanti,Supramono Supramono     Pág. 38 - 45
This study seeks to investigate the differences in firm managers? preferences in the use of internal funding to meet working capital needs. The data to be analyzed are obtained from the results of the World Bank's Productivity and the Investment Climate ... ver más