Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 6 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality.

Ana Marija Ozimec    
Martin Natter    
Thomas Reutterer    

Resumen

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