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Irma Dwi Istiningsih, Dyah Sugandini, Purbudi Wahyuni
Pág. 23 - 31
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Wayan Ardani,Ketut Rahyuda,I Gusti Ayu Ketut Giantari,I Putu Gde Sukaatmadja
Pág. 84 - 93
Purpose: The relationship between customer satisfaction and behavioral intentions in tourism has drawn significant attention for both practitioners and academicians as it is the key factor in winning market share in the tourism industry. The aim of this ...
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Martín Nelson Hernani-Merino, Giuliana Isabella, Enver Gerald Tarazona Vargas, José Afonso Mazzon
Pág. 2 - 13
Researchers have explored the antecedents and consequences of recovery satisfaction by creating, improving or using scales. However, scales should be invariant among contexts and cultures. Using item response theory, a methodological approach t...
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Aditya Pandowo, Merinda H. C. Pandowo H.C Pandowo
Pág. 83 - 93
The aim of the study is to investigate the consequences of servicescape and to explore the application of it in the premium cinema. Several stimuli related to cinemas? physical attraction are added to determine their relation such as ambiances, spatial l...
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Mira Rakic, Beba Rakic, Ljiljana Stanojevic
Pág. 81 - 92
Research Question: This paper examines consumer ethnocentrism (CE) as marketing challenge for companies. Motivation: The purpose of the paper is to examine the antecedents and consequences of CE, who high-ethnocentric consumers are and whether CE can be ...
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