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Inicio  /  JOURNAL OF MARKETING  /  Vol: 67 Núm: 4 Par: 0 (2003)  /  Artículo
ARTÍCULO
TITULO

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Verhoef    
P. C.    

Resumen

No disponible

PÁGINAS
pp. 30 - 45
MATERIAS
ADMINISTRACIÓN

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