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Ivana Markovic, Biljana Rabasovic, Nikola Stojanovic
Pág. 13 - 24
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating brand personality is an efficient differentiation strategy, used by numerou...
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Eko Agus Prasetio
Disruptive technology theory receives a lot of attention and has a significant influence on scholars and managers in approaching technology competition. Some studies have formalized the disruptive technology, investigating the mechanism and determinants ...
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Enrico C. Mendoza
Pág. 1 - 10
With increased e-commerce competition, people are now resorting to online shopping instead of traditional stores to do personal shopping. With the current pandemic, there is more reason why shoppers would not step out of their homes. It?s therefore...
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Nasshata Fatiha A. Hashim,Siti Kamaliah Alek,Khairunnisa Nurasikin Asmali,Rafidah Rosli,Nurliyana Amalina Rabiatulafiqah Abdul Halim,Mohammad Nabil Almunawar
Pág. 8 - 20
Social media has increasingly become the new platform for conducting business activities, especially amongst Micro, Small and Medium Enterprises (MSMEs) on account of its practicality, relatively low costs, accessibility, and flexibility. Social media ha...
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Supriyati, S P Harahap
Pág. 57 - 63
The purpose of this research is to find out how customer satisfaction in the field of online business. The research method used was descriptive qualitative research method. A descriptive qualitative method is a method used to describe or analyze the resu...
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