Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 5 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective

Son K Lam    
Florian Kraus    
Michael Ahearne    

Resumen

No disponible

 Artículos similares

       
 
John Paul Rossi    
This paper uses the introduction of the homeowners policy in the United States insurance market in the I950s to explore the process of innovation and the role that innovators (entrepreneurs) and imitators play within it through an examination of Schumpet... ver más