Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 5 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference.

Michael G. Luchs    
Rebecca Walker Naylor    
Julie R. Irwin    
Rajagopal Raghunathan    

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