How Salary Receipt Affects consumers' Regulatory Motivations and Product Preferences

Himanshu Mishra

Arul Mishra

Dhananjay Nayakankuppam

Resumen

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P�GINAS

pp. 93 - 103

N�MERO

Volumen: 74 N�mero: 5 Parte: 0 (2010)

MATERIAS

ADMINISTRACI�N

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Management Insight - The Journal of Incisive Analysers
Journal of Business Case Studies (JBCS)
International Business & Economics Research Journal (IBER)

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