Inicio  /  QUALITY PROGRESS  /  Vol: 33 Núm: 6 Par: 0 (2000)  /  Artículo
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TITULO

Features - CUSTOMER SATISFACTION MEASUREMENT - Managing Customer Value - Customer value has a dramatic impact on market share and profitability. Managers need to understand the way clients, customers and prospects perceive value and the role value plays i

Saliba    
Michael T    
Fisher    
Caroline M    

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