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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Kalangari Rwehumbiza and Eunjung Hyun
Social entrepreneurial ventures thrive on diverse motivations, evolving through stages. This research delved into the dynamic shifts in motivations guiding social entrepreneurs across projects and initiatives in Tanzania. Despite numerous attempts by sch...
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Thais Guerra Braga, Nelson Casarotto Filho, Douglas Wegner, Flávio Régio Brambilla and Bruno Morgado Ferreira
Strategic Networks (SNs) have emerged as a prevalent organizational form that offers synergistic benefits to participating firms. Despite their potential, SNs often experience member firms? departure, raising concerns about their long-term viability. Thi...
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Isaac Azikiwe Agholor, Ataharul Chowdhury and Ebenezer Olamide
Contemporary economies worldwide appreciate the underlying importance of service sectors, culminating in sectorial growth and satisfactory performance of agri-preneurship. This study is premised on two simple explanations that cascaded into two hypotheti...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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