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Suresh Singh
On February 12 of 2013, Under Armour launched I WILL, its biggest ever global advertising campaign. Only nine days later, the company filed a lawsuit accusing Nike of illegally using variations of the I WILL trademark. This case study analyzes Nikes move...
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Peter J. Danaher, André Bonfrer and Sanjay Dhar
Pág. 211
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Pieters, R.; Wedel, M.; Zhang, J.
Pág. 1815 - 1828
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Janice M. Traflet,Michael P. Coyne
On May 1, 1975 (?Mayday?), the New York Stock Exchange jettisoned its 183 year old tradition of fixed rate broker commissions in favor of competitive, negotiated rates. While many events, institutions, and individuals helped inspire this controversial po...
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Lauren Strach
The beginning of the hospital advertising industry followed the successful Federal Trade Commission?s application of the antitrust laws to healthcare, fully opening the competitive floodgates. The 1982 Supreme Court decision, upholding the FTC petition, ...
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