Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 4 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

Managing Marketing Communications with Multichannel Customers

Thomas    
Jacquelyn S    
Sullivan    
Ursula Y    

Resumen

No disponible

 Artículos similares

       
 
Liubov Pshenychna,Olha Skyba     Pág. 61 - 66
The article describes the essence of the concept of knowledge management as an aspect of intellectual capital management, which serves as the main resource for improving of the company?s competitiveness and defines intellectual capital as an object of ma... ver más

 
D. Pantelic,M. Sakal,A. Zehetner    
AbstractContemporary research on sustainability is fragmented between multiple disciplines and areas, with on-going debates about methodological as well as practical issues. The core value of sustainability is embedded in the long-term maintenance of qua... ver más

 
Ljiljana Pjerotic,Mi?ko Radenovic,Ana Tripkovic Markovic     Pág. 87 - 100
For the sustainable development of tourism destinations, there is a need for a coordinated effort between all interest groups (tourism stakeholders from the public, private and civil sectors) through systematically developed and implemented management pl... ver más

 
Ismail Nawawi     Pág. 507 - 526
This research attempts to analyze the model in Shariah banking business innovation strategy andits application. This research used the qualitative method, in which the data were collected byobservation, interviews and documentary study. These data were c... ver más

 
Tom Seymour, Dean Frantsvog, Satheesh Kumar    
As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Op... ver más