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Milica Latinovic
Pág. 55 - 64
Research Question: This study aims to empirically test the effects of the digital and sustainability announcements of twin transformation companies on their shareholder value creation. Motivation: This paper builds on the vast research regarding the Effi...
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Siti Indah Purwaning Yuwana,Isti Fadah
Pág. 30 - 37
The change in the service orientation of the pharmaceutical industry from product-oriented to patient-oriented and the high public need for pharmaceutical products, especially after Indonesia experienced the COVID-19 pandemic, became an excellent opportu...
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Seojeong Yang, Yoonji Kim and Seungho Choi
This paper explores how the traditional incumbents coped with the rapid transition provoked by disruptive innovation in the South Korean retail industry. More specifically, the study concentrates on the challenges incumbents faced and their step-by-step ...
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Ana Jovicic Vukovic, Jelena Damnjanovic, Nata?a Papic-Blagojevic
Pág. 21 - 30
Research Question: The paper will investigate the service quality of the higher education provided by the higher schools of vocational studies using SERVQUAL methodology. Motivation: The paper will show the characteristics of higher education of vo...
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Sanja Mitic, Branko Rakita
Pág. 37 - 46
Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of thi...
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