Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 4 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

Boulding    
William    
Staelin    
Richard    
Ehret    
Michael    
Johnston    
Wesley J    

Resumen

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Revista: Management