Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 4 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Bart    
Yakov    
Shankar    
Venkatesh    
Sultan    
Fareena    
Urban    
Glen L    

Resumen

No disponible

 Artículos similares

       
 
Francesco Ceresia    
Background: Many scholars emphasize the way in which sustained organizational development requires a shift in focus from the individual traits of the entrepreneur to the building of an organization that utilizes the collective contributions of its employ... ver más

 
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac    
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In... ver más

 
Joana Costa, Mariana Pádua and António Carrizo Moreira    
Leadership styles and human capital are important drivers of innovation processes. The way the leader interacts with the organization members can pre-empt or leverage innovation processes as leaders influence, empower and motivate other individuals in th... ver más

 
Antonios Kargas, Emmanouil Gialeris, Faidon Komisopoulos, Anastasios Lymperiou and Ioannis Salmon    
The proposed study aims to investigate the digital transformation of Greek small and medium enterprises (SMEs), with a particular focus on their digital maturity and the strategic and organizational factors contributing to digital transformation. The res... ver más

 
Mohamed Ahmed, Nadir Aliane, Nourredine Khababa, Maha Y. K. Abdou and Mohamed Fathy Agina    
This research aims to examine the mediating effects of eco-innovation practices in the relationship between the drivers of eco-innovation and the performance of tourism and hospitality enterprises. A quantitative approach was adopted in this research usi... ver más