Inicio  /  JOURNAL OF MARKETING  /  Vol: 76 Núm: 6 Par: 0 (2012)  /  Artículo
ARTÍCULO
TITULO

Beyond the ¿Like¿ Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Rebecca Walker Naylor    
Cait Poynor Lamberton    
Patricia M. West    

Resumen

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