ARTÍCULO
TITULO

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products

Norris I. Bruce    
Natasha Zhang Foutz    
and Ceren Kolsarici    

Resumen

No disponible

 Artículos similares

       
 
Ganesh Prasad Pandeya     Pág. 67 - 98
Citizen participation in local government is usually considered to be an important mechanism for achieving development gains, strengthening local accountability, and empowering citizens. Using exploratory interviews and focused discussions, this study ex... ver más

 
Jason Deane, Anurag Agarwal    
The multi-dimensional knapsack problem (MDKP) is a well-studied problem in Decision Sciences. The problems NP-Hard nature prevents the successful application of exact procedures such as branch and bound, implicit enumeration and dynamic programming for l... ver más

 
J. Mende    
AbstractSince the top-down/bottom-up clash of the early 1970s, IS planning has been a subject of persistent controversy. The lack of consensus is symptomatic of weaknesses which demand evaluation aid reconstruction of available theory. To provide a stabl... ver más