Acceso al sitio web del Consejo de Políticas de Infraestructura

   
ARTÍCULO
TITULO

Building Customer Trust in e-commerceA Study on Buyers? Adoption and Usage Intent in Rwanda

Bruce Gashema     
Amani Manzi Alain    

Resumen

No disponible

PÁGINAS
pp. 47 - 57
MATERIAS
ECONOMÍA

 Artículos similares

       
 
Siamak Azadi     Pág. 59 - 69
Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from  building a customer base ... ver más

 
Gabriela Stefura    
Now days the role of the consumer in the economy is taken very seriously and, in some cases, we can easily talk about the consumer?s ?supremacy?. All the efforts of the companies are concentrated on the consumers and finding the best way to attract them,... ver más