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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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Stenly Jacobus Ferdinandus,(Pattimura UniversityIndonesia)Reniati Reniati,(Universitas Bangka BelitungIndonesia)Hillary Theophani Parera,(Pattimura UniversityIndonesia)
Pág. 270 - 281
The balanced scorecard is a strategy implemented by the company in improving the overall performance of the company, which is not only seen from a financial perspective but also non-financial ones such as; customer perspective, internal business process ...
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Carsten GIEBE,Kevin Schulz
Pág. 29 - 45
The banking market in Germany is facing big challenges due to digitalization. The digital transformation is significantly influenced by technological progress and the low-interest phase. The article deals with the group of cooperative banks, which consis...
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Mihaela Roxana MARCU
Pág. 203 - 224
The purpose of this paper is to contribute to the academic research in the management field, by exploring banking strategies implemented during complex crises, with a focus on the recent pandemic. To improve the comprehension of the economic consequences...
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Erita Rosalina,(Bangka Belitung UniversityIndonesia)Nanang Wahyudin,(Bangka Belitung University)
Pág. 182 - 192
This research is about measuring the performance of MSMEs with a balanced scorecard using four perspectives, financial perspective, customer perspective, internal business perspective, learning, and growth perspective. This study will distribute question...
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