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Bidyut Jyoti Gogoi
Pág. 180 - 186
Retailing has undergone tremendous changes in the present business environment. One reason being the increase in business of the online retailers. Customers now have a choice and preference to choose the channel of their choice. The pro...
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Rekha Dahiya,Aparna Mishra
The present study aims to identify the potential deterrents of digital marketing communication while buying a car. Data was collected from 801 respondents from Delhi using area wise proportionate sampling. 75% of the respondents used at least one digital...
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Nevenka Vojvodic-Miljkovic
Pág. 043 - 056
The intense competition among banks, in terms of narrowing the interest margins, has led to an increase in administrative and marketing expenses and has limited the profit margins of traditional banking products. At the same time, there has been a change...
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Hossain Shahid Shohrowardhy,Shahed Bin Sadique,H.M Kamrul Hassan
Pág. 36 - 45
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Ehikwe Andrew Egede, Felix O Egboro
Pág. 1520 - 1529
Producing products that customers want, pricing them correctly and developing well designed promotional plans are necessary but not sufficient conditions for customer satisfaction. The final part of the Jigsaw is distribution, the place element of the Ma...
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