Resumen
Events that mobilize large crowds, such as the 2014 FIFA World Cup, present challenging obstacles to operations attempting to deliver goods efficiently in major urban centers. This study presents a logistics business case that implemented a pilot project during the 2014 FIFA World Cup in Brazil, which shifted delivery times to off-hour deliveries (10:00 p.m. to 6:00 a.m.). The pilot project was implemented to identify the constraints and opportunities related to off-hour deliveries in São Paulo, Brazil. Additionally, the project was able to address the congestion and delays experienced during daytime deliveries. The study relied on a partnership forged among a logistics company, a sportswear company, and an academic center, and there was no government support for this case study or project.