|
|
|
|
|
António Cardoso, Manuel Sousa Pereira, José Carlos Sá, Daryl John Powell, Silvia Faria and Miguel Magalhães
This study aimed to understand the impact of digital culture on companies? knowledge and constant commitment to digital transformation, as well as its impact on organizations as a whole. Secondly, it aimed to explore the impact of digital technology adop...
ver más
|
|
|
|
|
|
|
|
|
?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility...
ver más
|
|
|
|
|
|
|
|
|
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
ver más
|
|
|
|
|
|
|
|
|
Joana Costa, Mariana Pádua and António Carrizo Moreira
Leadership styles and human capital are important drivers of innovation processes. The way the leader interacts with the organization members can pre-empt or leverage innovation processes as leaders influence, empower and motivate other individuals in th...
ver más
|
|
|
|
|
|
|
|
|
Hussein Khan,John M. Luiz
AbstractPurpose: The study explores how forces of disruption and innovation affect the printing industry in an emerging market context and how incumbent firms respond to the challenges associated with these forces.Design; methodology approach: The resear...
ver más
|
|
|
|