Resumen
The number of road traffic accidents among young adult aged under 25 years old is an alarming issue in Malaysia. A five pages self-reported questionnaire was distributed to 384 young drivers' to investigate their intention in speeding while driving. Results have shown, the intention to speed among low and high intended based line group revealed a significant difference when it was compared with four types of scenario. Correct stimulation while driving could help drivers to change their intention to speed. This stimulation may be able to reduce the drivers' potential to involve with an accident and will save peoples' life.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer?review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Speeding behavior; intention to speed; young driver?s; urban university