Inicio  /  JOURNAL OF MARKETING  /  Vol: 75 Núm: 4 Par: 0 (2011)  /  Artículo
ARTÍCULO
TITULO

Sophistication in Research in Marketing

Donald R. Lehmann    
Leigh McAlister    
& Richard Staelin    

Resumen

No disponible

 Artículos similares

       
 
Sambas Ade Kesuma,Siti Zabedah Saidin,Aidi Ahmi     Pág. 234 - 239
The objective of this paper is to determine the IT Sophistication (technological, informational, functional, and managerial sophistication) implementation among the Indonesian state owned bank. The result of this survey shows that shows a relatively high... ver más

 
Aaron Dusso, Sheila Suess Kennedy     Pág. 59 - 72
It has long been understood that political knowledge in the U.S. is very low. For those who care about the quality of American democracy, this is a big problem. In attempting to find a solution, many people often blame education. While increasing civic ... ver más

 
Marcel Kohler, Thembeka Khumalo    
A major focus of research on trade policy reform relates to whether changes in global economic participation, brought about by such reform, provides for sustainable income growth in the countries concerned. The challenge for many African economies in thi... ver más

 
Harland E. Hodges, Thomas W. Kent     Pág. 75 - 88
Significant research has been conducted using numerical measures to establish criteria and determine the relationship between planning sophistication and business success. This research takes a different approach by using a one-on-one interview with clos... ver más