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Mourad Oubrich,Abdelati Hakmaoui,Robert Bierwolf,Mouna Haddani
This paper aims to assess the maturity level of competitive intelligence (CI) in Moroccan companies, so as to improve theirs practices, and to justify their investment in competitive intelligence. To do so, we have identified the maturity model based on ...
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Thomas E.E. Gonçalo,Danielle C. Morais
AbstractBackground: Increasing competition among companies in the oil and gas industry results in a greater need for efficient processes. In Brazil, most oil operations are owned by a single company, which has a public trade structure. The company r...
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Harsuko Riniwati,Nuddin Harahab,T. Yohana Carla
Pág. 23 - 27
The purpose of this research were as follows: to know and analyze the market structure and competition of Indonesian crab, comparative advantage, competitive advantage, and crab trading specialization in international market. The analytical method used w...
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Yakup Durmaz, Dr. Murat Karahan Karahan, Dr. Erkan ALSU, Erhan DURUR
Pág. 2740 - 2746
Pricing is considered to be one of the most important marketing tools in sales and sales promotion. Pricing is also one of the important topics that businesses should be careful about if they want to have an edge over their rivals in the market. Pricing ...
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Jaiane Aparecida Pereira,Sandra Mara Schiavi Bánkuti
Pág. 97 - 115
To face market structure, companies in different strategic groups need to design different strategies. Especially concerning competitive oligopolies, many studies focus on large companies in the core of sectors. We consider that the analysis of strategie...
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