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Michele Fiorentino, Marina Ricci, Alessandro Evangelista, Vito Modesto Manghisi and Antonio Emmanuele Uva
The choice of furniture in a retail store is usually based on a product catalog and simplistic product renderings with different configurations. We present a preliminary field study that tests a Multi-Sensory In-Store Virtual Reality Customer Journey (MS...
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Yang-Im Lee and Peter R. J. Trim
To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the informati...
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Julia Kaidalova,Kurt Sandkuhl,Ulf Seigerroth
Pág. 1 - 25
Products have evolved from being solely composed of mechanical and electrical parts to complex systems that are connected to the Internet and form the basis for new kinds of functionalities and services. Such smart connected products include a substantia...
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Lucie Sperkova
Customer experience (CX) focuses on customer feedback. CX is a holistic construct which contains different perceptual elements such as satisfaction and loyalty, but also emotions or personality. Customers share their opinions, which contain these element...
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Mohannad A.M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 22 - 31
The main aim of the study is to examine the role of Artificial Intelligence (AI) on Enhancing Customer Experience in Palestine through different industries, such as banks and telecommunication companies. Interviews and a structured questionnaire were the...
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Diva Artha Puspita Sari,Joshua Anenlie,Marvanico Tjokrosoeharto,Husjina H. Suljic
Pág. 118 - 136
Ongis travel is a tour operator which is located in Malang City, the hospitality that Ongis Travel offered as a guide to accompany your journey down the sights of interest in Malang City, East Java and beyond. Ongis Travel hope that visiting as a rarely ...
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Gozde Onder, Imdat Kara, Tusan Derya
Pág. 355 - 361
The multiple traveling repairman problem (kTRP) is a generalization of the traveling repairman problem which is also known as the minimum latency problem and the deliveryman problem. In these problems, waiting time or latency of a customer is defined as ...
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