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Hao Liu, Bo Yang and Zhiwen Yu
Multimodal sarcasm detection is a developing research field in social Internet of Things, which is the foundation of artificial intelligence and human psychology research. Sarcastic comments issued on social media often imply people?s real attitudes towa...
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Antonio Baraybar-Fernández, Sandro Arrufat-Martín and Rainer Rubira-García
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as ?...
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Fotis Kitsios, Eleftheria Mitsopoulou, Eleni Moustaka and Maria Kamariotou
This article aims to present a bibliometric analysis regarding social media platforms and User-Generated Content (UGC) in hospitality. One hundred fifty-one peer-reviewed articles were analyzed using Webster?s and Watson?s (2002) methodology, a concept-d...
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Lyna Latifah, Doddy Setiawan, Y. Anni Aryani, Isfenti Sadalia and Mohammad Nur Rianto Al Arif
This study provides empirical evidence of the effect of human capital on innovation in young entrepreneurs? SMEs. Furthermore, this study also examines the role of social media networking and knowledge sharing, as a mediating variable, on the effect of h...
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Iraklis Varlamis, Dimitrios Michail, Foteini Glykou and Panagiotis Tsantilas
The combat against fake news and disinformation is an ongoing, multi-faceted task for researchers in social media and social networks domains, which comprises not only the detection of false facts in published content but also the detection of accountabi...
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Furkan Paligu and Cihan Varol
Social media usage is increasing at a rapid rate. Everyday users are leaving a substantial amount of data as artifacts in these applications. As the size and velocity of data increase, innovative technologies such as Web Storage and IndexedDB are emergin...
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Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy and Sumit Pratap
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on uti...
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Budi Astuti Astuti,(Universitas Islam IndonesiaIndonesia)Afif Hariyawan,(Universitas Islam IndonesiaIndonesia)
Pág. 61 - 75
Technological developments triggered the emergence of social media which continues to develop rapidly. This development is in line with the increasing number of social media users. This results in more and more customers making purchasing decisions accor...
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Jabar H. Yousif, Firdouse R. Khan, Safiya N. Al Jaradi and Aysha S. Alshibli
Social media applications have been increasingly gaining significant attention from online education and training platforms. Social networking tools provide multiple advantages for communicating, exchanging opinions, and discussing specific issues. Socia...
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Irsa Mehboob,Mubbsher Munawar Khan
Pág. 85 - 91
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the practioniers and profit earning organizations as it gi...
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