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Rosemary Peter Mwandu
Pág. 149 - 171
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Carlos Sampaio and João Renato Sebastião
The world is marked by persistent and recurring socio-economic and environmental changes. The domains of social innovation and social entrepreneurship have gained prominence as catalysts for positive change and societal resilience. Despite the substantia...
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Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio and Antonio Castillo-Esparcia
The communication of organizations with their audiences has undergone changes thanks to the Internet. Non-Governmental Organizations (NGOs), as influential groups, are no exception, as much of their activism takes place through grassroots digital lobbyin...
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Jin Ren, Xinrui Chen, Lefeng Shi, Ping Liu and Zhixiong Tan
This study conducts a comprehensive analysis of China?s digital village construction, emphasizing its role in rural organizational governance, from bureaucracies to self-governance bodies to market forces and social organizations. Utilizing sample data f...
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?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility...
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Kevin Mero, Nelson Salgado, Jaime Meza, Janeth Pacheco-Delgado and Sebastián Ventura
Unemployment, a significant economic and social challenge, triggers repercussions that affect individual workers and companies, generating a national economic impact. Forecasting the unemployment rate becomes essential for policymakers, allowing them to ...
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Huda Lughbi, Mourad Mars and Khaled Almotairi
The pervasive reach of social media like the X platform, formerly known as Twitter, offers unique opportunities for real-time analysis of cyberattack developments. By parsing and classifying tweets related to cyberattacks, we can glean valuable insights ...
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José Carlos Vázquez-Parra, Patricia Esther Alonso-Galicia, Marco Cruz-Sandoval, Paloma Suárez-Brito and Martina Carlos-Arroyo
This article presents the results of a study conducted on a sample population of students attending a technological university in western Mexico. The development of the entrepreneurial self-efficacy competency was evaluated within a process of ideation o...
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Irina Rychkova,Marwa Ghriba
Pág. 67 - 91
In modern society, where digital security is a major preoccupation, the perception of trust is undergoing fundamental transformations. Blockchain community created a substantial body of knowledge on design and development of trustworthy information syste...
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